Mobile International Speedway Reaches Out to Community with Mobile Sports Authority, CVB Partnership

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From professional sports teams to the NFL’s annual Senior Bowl, the City of Mobile has an illustrious sports landscape.
At the heart of this rich athletic community is the oval at Mobile International Speedway.
For the last ve decades, the half-mile short track has attracted racing enthusiasts, far and wide, waiting to see the up
and comers of stock-car racing. MIS has served as a springboard for legendary NASCAR stars, such as Bobby Allison
and Rusty Wallace among many more.
Thanks to a new partnership with the Mobile Sports Authority and the Mobile Bay Convention and Visitors Bureau,
MIS ocials are excited about that tradition carrying on. “We take a lot of pride about being an integral part of the
Mobile sports community,” MIS General Manager Tim Bryant said. “With these two entities stepping up to help us,
we’re able to market the racing product even better.”
MSA Executive Director Danny Corte knows MIS’s greatest strength to the community is the aordable family entertainment
it oers with children 5-under getting through the grandstand gates for free and the highest-priced ticket
usually only $15. “There are a lot of dierent intangibles that make MIS terric, but the thing that stands out is it’s
family oriented,” Corte said. “Word of mouth travels fast. Fans feel safe there, plus MIS puts on great show. They put
their best foot forward.”
The track, which will host races into late September, dropped the green ag on its 2013 schedule last month with the
second running of the ARCA Mobile 200, part of the Automobile Racing Club of America national touring series. “We
truly believe MIS is a diamond in the rough,” CVB National Sales Manager Linda Wehrle said. “It’s proven to be with
the ARCA race. We are so impressed with the way it’s situated. It’s so well maintained. The CVB is 200 percent behind
MIS to get the business in there. “As much as we can bring the community together in Mobile, we can’t do it all
ourselves,” Wehrle continued. “MIS is a very valuable partner in helping us.”

Twice a month, the community pours into MIS and witnesses drivers from across the Gulf Coast battle door-to-door.
On select nights, MIS showcases special events, such as the winged pavement sprint cars that thrilled fans on Opening
Day last month. The most-anticipated change this year is the addition of the Southern Super Series, a regional
touring Super Late Model class that will compete four times this year — May 25, June 22, July 27 and September 21
— at MIS.
“Now with the participation of the Michigan-based Must See Racing sprint car group and the Southern Super Series,
we’re able to showcase Mobile to a lot of outside areas,” said Bryant, whose family has owned and operated Five Flags
Speedway in nearby Pensacola, Fla., for the last 10 years. It all promises to reach a wide breath of the Mobile Bay
A fact not lost on Corte. “There are a lot of racing fans in this part of the nation,” he said. “The Southern Super
Series has already become a very popular series just this year. The rst mission of MSA is to bring visiting
sports competition to Mobile County.
“There’s a trust factor with MIS and the community. This will be a good marriage, one that continues to
elevate MIS to a venue that both brings out the community and brings in outside visitors and, therefore,
brings more money into the county.” For more information, contact Tim Bryant 251-957-2026.

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Mobile International Speedway Weekend Accommodations      Click the Hotel Logo for Special “Racers Rates” and Reservation Information  

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